The Plaza Irvine Marketing Center Irvine, CA

The Marketing Center for this development was required to exude a level of sophistication that matched the unsurpassed quality found in the residential units. To accomplish this, our client relied on MVE to create and develop an environment that educated consumers in an elegant fashion, connecting wouldbe buyers to a premium sample living space.

MVE created a display system and worked with its affiliates to devise an interactive web-based tool to review layouts and options. Three dimensional computer models in a virtual environment allows one to see all angles of the project.

A detailed scale model of the three towers and surrounding amenities was constructed as the center piece for the entry. Connecting immediately to this space is a fully furnished unit built in precision and adorned with elaborate interior details. Here consumers have the opportunity to understand in person the level of quality that awaits them in this signature residential development. The final product is an engaging experience for cons mers supporting the efforts of the Plaza Irvine sales staff.