The Pier at Town Lake Tempe, AZ

Graphic Design services can often be implemented into a project at conception to stimulate the vision, interest and demand for ideas that are still within the preliminary stages.

The Pier at Town Lake in Arizona is no exception to this strategy. MVE's client approached the graphics team with a sincere need to brand the look, feel and attitude of this unique development while reflecting the core embodiment of natural sustainability extrapolated from the Sonoran Desert.

The result is a marketing package that encompasses natural earthtones and harmonious rhythms found in nature. A motion graphics DVD was created as a sales tool as well as several volumes of books that serve as design guidelines for consultants and expressions of the project design.